California company aims to ‘Obamify’ or ‘Romnify’ your WiFi

Haven’t seen enough political ads this election season? A Mountain View, Calif., company wants to configure your wifi router to show even more supporting one of the two major presidential candidates as you browse the web.

Alexey Komissarouk, a founder of PsiObject Inc., said he and his staff put together an Android app that users can load onto their smart phones or tablets. The app can configure a WiFi router to replace ads that might normally display on pages during regular web surfing with non-paid ads supporting either the Obama-Biden or Romney-Ryan campaigns, depending on the users’ choice.

The app is aimed mainly at businesses such as coffee shops that have public hotspots, Komissarouk said in a telephone interview Thursday, though it will work for home-based routers as well.

Asked if he saw any issues with replacing ads on other sites, Komisarouk replied: “We’re not making any money off of this. We’re just linking directly back to barackobama.com or mittromney.com. We think it’s a great way to encourage civic engagement.”

The app doesn’t store any “personally identifiable information” about users, Komissarouk said, and will only be active until Election Day, Nov. 6.

Komissarouk said the app was released Wednesday night. Although he said he was unsure how many times it had been downloaded and installed, he estimated that it would be in the “hundreds if not the thousands” by late Thursday.

For more information, visit www.hotspotsforromney.com or www.hotspotsforobama.com.

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